Definition of SWOT Analysis SWOT analysis is a tool for assessing one's Strengths, Weaknesses, Opportunities, and Threats. It's like a compass in the days before smartphones, helping individuals or businesses understand their situation. Here, 'Strengths' and 'Weaknesses' represent internal factors, while 'Opportunities' and 'Threats' represent external factors. Utilization of SWOT Analysis SWOT analysis is accessible to everyone. Just as we consider pros and cons for weekend planning, businesses and project managers use this analysis to formulate strategies, identify opportunities, and mitigate threats. Essentially, it serves as the 'project decision maker' in the business world. Lessons Learned from SWOT Analysis The main lesson from SWOT analysis is the ability to objectively view oneself and one's environment. Just as we examine our faces in the mirror in the morning, it teaches us to utilize strengths, improve weaknesses
